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Drupal.org 2015 Advertising Initiatives

Drupal - Tue, 01/27/2015 - 8:01am

I was hired by the Drupal Association in October 2014 to develop a new revenue stream from advertising on Drupal.org. For some time we’ve been trying to diversify revenue streams away from DrupalCon, both to make the Association more sustainable and to ensure that DrupalCons can serve community needs, not just our funding needs. We’ve introduced the Drupal Jobs program already and now, after conversations with the community, we want to put more work into Drupal.org advertising initiatives.

This new revenue stream will help fund various Drupal.org initiatives and improvements including better account creation and login, organization and user profile improvements, a responsive redesign of Drupal.org, issue workflow and Git improvements, making Drupal.org search usable, improving tools to find and select projects, and the Groups migration to Drupal 7.

We spent time interviewing members of the Drupal Association board, representatives of the Drupal Community, Working Groups, Supporting Partners, and Drupal Businesses, both large and small to help develop our strategy and guidelines. Our biggest takeaways are:

  • Advertising should not only appeal to advertisers, but also be helpful to our users and/or our mission.
  • When possible, only monetize users who are logged out and not contributing to the Project. If you’re on Drupal.org to do work and contribute, we don’t want you to see ads.
  • Don’t clutter the site, interfere with navigation or disrupt visitors, especially contributors.
  • Do not put ads on pages where users are coming to work, like the issue queue.
  • Advertising products should be inclusive, with low cost options and tiered pricing. We want to make sure that small businesses without huge marketing budgets have the opportunity to get in front of the Drupal Community.
  • Create high impact opportunities for Partners that already support the Community.
  • Address the industry-wide shift to Programmatic Advertising, which is the automated buying and selling of digital advertising.

There are already advertising banners on Drupal.org, however we need to expand their reach to hit our goals. We’re trying to address challenges for our current advertisers, including a relatively low amount of views on pages with ads, which makes it difficult for them to reach their goals.

We’re also facing industry-wide challenges in Digital Advertising. Advertisers are looking for larger, more intrusive ads that get the users’ attention, or at the very least use standard Interactive Advertising Bureau (IAB) ad sizes, which are larger than the ads we offer on Drupal.org.

We came up with a new line of products that we feel will help us reach our goals, but not disrupt the Drupal.org experience, or the Drupal Association Engineering Team roadmap. We want our Engineering Team to fix search on Drupal.org, not spend time developing and supporting major advertising platforms.

2015 Advertising Initiatives:

  • The ongoing development of curated content with banner ads including resource guides, content by industry and in the future, blog posts.
  • Continued display of banner ads on high profile pages like the Homepage, Marketplace and Case Studies Section.
  • Sponsored listings from Supporting Technology Partners (similar to Hosting Listings).
  • Opt-in email subscriptions with special offers from our Supporters.
  • Audience Extension: a secure, anonymous, non-interruptive way to advertise to Drupal.org visitors. It allows advertisers to programmatically reach the Drupal.org audience while on other websites through Ad Networks and Exchanges.

I wanted to spend most of my time explaining Audience Extension, since its unlike anything we’ve done in the past, and it may prompt questions. This product makes sense because it addresses all of the challenges we’re facing:

  • It’s affordable for small businesses; they can spend as little as $200 on a campaign
  • We don’t need to flood the site with ads and disrupt the user experience.
  • It’s relatively easy to implement - we won’t interrupt the engineering team or their efforts to improve Drupal.org.
  • We will only target anonymous (logged out) users.
  • We will support “Do Not Track” browser requests.
  • This is an industry-wide standard that we’re adopting.
  • Anonymous users will have the option to opt-out.
  • This improves the ad experience on other sites with more relevant, useful ads that also support the community.

How does Audience Extension Work?

We’re partnering with Perfect Audience, a company that specializes in retargeting, and offers a unique audience extension solution called Partner Connect.  We add a Perfect Audience JavaScript tag to the Drupal.org source code. This tag will be loaded on the page to logged out users. The tag places a Perfect Audience cookie in the visitor's browser that indicates that they recently visited Drupal.org. Once that cookie is in place, an advertiser looking to reach out to the Drupal.org community can advertise to those visitors on Facebook, Google's ad network, and many other sites that participate in major online ad networks. Advertisers create and manage these campaigns through their Perfect Audience accounts. They pay for the ads through Perfect Audience and we split the revenue with Perfect Audience and the ad networks that serve the ads.

  • The program is anonymous. No personally identifiable information (such as email address, name or date of birth) is gathered or stored.
  • No data is sold or exchanged, this merely gives advertisers the opportunity to buy a banner ad impression within the Perfect Audience platform.
  • It's easy to opt-out. You can just click over to the Perfect Audience privacy page and click two buttons to opt out of the tracking. Here's the link.
  • Drupal.org will support “Do Not Track” browser requests and only users who have not logged in (anonymous) will be included in the program.
  • It does not conflict with EU privacy rulings. Advertiser campaigns for Partner Connect can only be geotargeted to the United States and Canada right now.
  • Only high quality, relevant advertisers who have been vetted by an actual human will be able to participate in this program. Some good examples of Perfect Audience advertisers would be companies like New Relic and Heroku.
  • Perfect Audience is actually run by a Drupaler! The first business started by founder Brad Flora back in 2008 was built on Drupal. He spent countless hours in the IRC channel talking Drupal and posting in the forums. He understands how important it is to keep sensitive pages on Drupal.org an ad-free experience and he’s very excited to be able to help make that happen.
  • This program has the potential to generate significant revenue for the Drupal Association and Project over time as more advertisers come on board.

It’s important that we fund Drupal.org improvements, and that we do so in a responsible way that respects the community. We anticipate rolling out these new products throughout the year, starting with Audience Extension on February 5th.  Thanks for taking the time to read about our initiatives, and please tell us your thoughts!

Categories: Drupal

Young Cubans Set Up Mini-Internet

SlashDot - Tue, 01/27/2015 - 5:17am
An anonymous reader writes: Internet connections remain illegal for Cuban households, but many of the country's citizens still want to tap into the power of networked information exchange. A group of tech-savvy young Cubans has set up a network comprising thousands of computers to serve as their own miniature version of the internet. They use chat rooms, play games, and connect to organize real-life activities. Cuban law enforcement seems willing to tolerate it (so far), but the network polices itself so as not to draw undue attention. One of the engineers who helped build the network said, "We aren't anonymous because the country has to know that this type of network exists. They have to protect the country and they know that 9,000 users can be put to any purpose. We don't mess with anybody. All we want to do is play games, share healthy ideas. We don't try to influence the government or what's happening in Cuba ... We do the right thing and they let us keep at it."

Read more of this story at Slashdot.








Categories: Geek News

EFF Unveils Plan For Ending Mass Surveillance

SlashDot - Tue, 01/27/2015 - 2:20am
An anonymous reader writes: The Electronic Frontier Foundation has published a detailed, global strategy for ridding ourselves of mass surveillance. They stress that this must be an international effort — while citizens of many countries can vote against politicians who support surveillance, there are also many countries where the citizens have to resort to other methods. The central part of the EFF's plan is: encryption, encryption, encryption. They say we need to build new secure communications tools, pressure existing tech companies to make their products secure against everyone, and get ordinary internet-goers to recognize that encryption is a fundamental part of communication in the surveillance age. They also advocate fighting for transparency and against overreach on a national level. "[T]he more people worldwide understand the threat and the more they understand how to protect themselves—and just as importantly, what they should expect in the way of support from companies and governments—the more we can agitate for the changes we need online to fend off the dragnet collection of data." The EFF references a document created to apply the principles of human rights to communications surveillance, which they say are "our way of making sure that the global norm for human rights in the context of communication surveillance isn't the warped viewpoint of NSA and its four closest allies, but that of 50 years of human rights standards showing mass surveillance to be unnecessary and disproportionate."

Read more of this story at Slashdot.








Categories: Geek News

Davos 2015: Less Innovation, More Regulation, More Unrest. Run Away!

SlashDot - Tue, 01/27/2015 - 12:24am
Freshly Exhumed writes: Growing income inequality was one of the top four issues at the 2015 World Economic Forum meeting in Davos, Switzerland, ranking alongside European adoption of quantitative easing and geopolitical concerns. Felix Salmon, senior editor at Fusion, said there was a consensus that global inequality is getting worse, fueling overriding pessimism at the gathering. The result, he said, could be that the next big revolution will be in regulation rather than innovation. With growing inequality and the civil unrest from Ferguson and the Occupy protests fresh in people's mind, the world's super rich are already preparing for the consequences. At a packed session, former hedge fund director Robert Johnson revealed that worried hedge fund managers were already planning their escapes. "I know hedge fund managers all over the world who are buying airstrips and farms in places like New Zealand because they think they need a getaway," he said. Looking at studies like NASA's HANDY and by KPMG, the UK Government Office of Science, and others, Dr Nafeez Ahmed, executive director of the Institute for Policy Research & Development, warns that the convergence of food, water and energy crises could create a "perfect storm" within about fifteen years.

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Categories: Geek News

Why Coding Is Not the New Literacy

SlashDot - Mon, 01/26/2015 - 10:19pm
An anonymous reader writes: There has been a furious effort over the past few years to bring the teaching of programming into the core academic curricula. Enthusiasts have been quick to take up the motto: "Coding is the new literacy!" But long-time developer Chris Granger argues that this is not the case: "When we say that coding is the new literacy, we're arguing that wielding a pencil and paper is the old one. Coding, like writing, is a mechanical act. All we've done is upgrade the storage medium. ... Reading and writing gave us external and distributable storage. Coding gives us external and distributable computation. It allows us to offload the thinking we have to do in order to execute some process. To achieve this, it seems like all we need is to show people how to give the computer instructions, but that's teaching people how to put words on the page. We need the equivalent of composition, the skill that allows us to think about how things are computed." He further suggests that if anything, the "new" literacy should be modeling — the ability to create a representation of a system that can be explored or used. "Defining a system or process requires breaking it down into pieces and defining those, which can then be broken down further. It is a process that helps acknowledge and remove ambiguity and it is the most important aspect of teaching people to model. In breaking parts down we can take something overwhelmingly complex and frame it in terms that we understand and actions we know how to do."

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Categories: Geek News

Ubisoft Revokes Digital Keys For Games Purchased Via Unauthorised Retailers

SlashDot - Mon, 01/26/2015 - 8:22pm
RogueyWon writes: For the last several days, some users of Ubisoft's uPlay system have been complaining that copies of games they purchased have been removed from their libraries. According to a statement issued to a number of gaming websites, Ubisoft believes that the digital keys revoked have been "fraudulently obtained." What this means in practice is unclear; while some of the keys may have been obtained using stolen credit card details, others appear to have been purchased from unofficial third-party resellers, who often undercut official stores by purchasing cheaper boxed retail copies of games and selling their key-codes online, or by exploiting regional price differences, buying codes in regions where games are cheaper to sell them elsewhere in the world. The latest round of revocations appears to have triggered an overdue debate into the fragility of customer rights in respect of digital games stores.

Read more of this story at Slashdot.








Categories: Geek News

Comcast Ghost-Writes Politician's Letters To Support Time Warner Mega-Merger

SlashDot - Mon, 01/26/2015 - 7:40pm
WheezyJoe writes: As the FCC considers the merger between Comcast/Universal and Time-Warner Cable, which would create the largest cable company in the U.S. and is entering the final stages of federal review, politicians are pressuring the FCC with pro-merger letters actually written by Comcast. According to documents obtained through public records requests, politicians are passing letters nearly word-for-word written by Comcast as their own. "Not only do records show that a Comcast official sent the councilman the exact wording of the letter he would submit to the FCC, but also that finishing touches were put on the letter by a former FCC official named Rosemary Harold, who is now a partner at one of the nation's foremost telecom law firms in Washington, DC. Comcast has enlisted Harold to help persuade her former agency to approve the proposed merger." Ars Technica had already reported that politicians have closely mimicked Comcast talking points and re-used Comcast's own statements without attribution. The documents revealed today show just how deeply Comcast is involved with certain politicians, and how they were able to get them on board.

Read more of this story at Slashdot.








Categories: Geek News

Windows 10 IE With Spartan Engine Performance Vs. Chrome and Firefox

SlashDot - Mon, 01/26/2015 - 6:57pm
MojoKid writes: In Microsoft's latest Windows 10 preview build released last week, Cortana made an entrance, but the much-anticipated Spartan browser did not. However, little did we realize that some of Spartan made the cut, in the form of an experimental rendering engine hidden under IE's hood. Microsoft has separated its Trident rendering engine into two separate versions: one is for Spartan, called EdgeHTML, while the other remains under its legacy naming with Internet Explorer. The reason Microsoft doesn't simply forego the older version is due to compatibility concerns. If you're running the Windows 10 9926 build, chances are good that you're automatically taking advantage of the new EdgeHTML engine in IE. To check, you can type 'about:flags' into the address bar. "Automatic" means that the non-Spartan Trident engine will be called-upon only if needed. In all other cases, you'll be taking advantage of the future Spartan web rendering engine. Performance-wise, the results with IE are like night and day in certain spots. Some of the improvements are significant. IE's Sunspider result already outperforms the competition, but it has been further improved. And with Kraken, the latency with the Spartan-powered Trident engine dropped 40%. Similar results are seen with a boost in the Octane web browser test as well.

Read more of this story at Slashdot.








Categories: Geek News

Police Organization Wants Cop-Spotting Dropped From Waze App

SlashDot - Mon, 01/26/2015 - 6:14pm
An anonymous reader writes "The Register reports on a request from the US National Sheriffs' Association, which "wants Google to block its crowd-sourced traffic app Waze from being able to report the position of police officers, saying the information is putting officer's lives at risk." From the article: "'The police community needs to coordinate an effort to have the owner, Google, act like the responsible corporate citizen they have always been and remove this feature from the application even before any litigation or statutory action,' AP reports Sheriff Mike Brown, the chairman of the NSA's technology committee, told the association's winter conference in Washington....Brown called the app a 'police stalker,' and said being able to identify where officers were located could put them at personal risk. Jim Pasco, executive director of the Fraternal Order of Police, said his members had concerns as well. 'I can think of 100 ways that it could present an officer-safety issue,' Pasco said. 'There's no control over who uses it. So, if you're a criminal and you want to rob a bank, hypothetically, you use your Waze.'"

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Categories: Geek News

Getting Charged Up Over Chargers at CES (Video)

SlashDot - Mon, 01/26/2015 - 5:33pm
First we look at Skiva Technology and their Octofire 8-port USB charger that pulled in nearly five times the requested amount from a Kickstarter campaign. (The 'pulled in X times the requested Kickstarter amount' is becoming a common product boast, isn't it?) Then, for MacBook owners who are tired of having their chargers or charger cords break, we take a brief look at the Juiceboxx Charger Case. These two power-oriented products and WakaWaka, which we posted about on January 9, are just a tiny, random sample of the many items in this category that were on display at CES 2015. Timothy was the only Slashdot person working CES, so it's shocking that he managed to cover as many (hopefully interesting) products as he did, considering that even the biggest IT journo mills don't come close to total coverage of the overwhelming muddle CES has become in recent years. (Alternate Video Link)

Read more of this story at Slashdot.








Categories: Geek News

Plan C: The Cold War Plan Which Would Have Brought the US Under Martial Law

SlashDot - Mon, 01/26/2015 - 4:41pm
v3rgEz writes with this story of a top secret Cold War plan which would have brought the U.S. under martial law. Starting on April 19, 1956, the federal government practiced and planned for a near-doomsday scenario known as Plan C. When activated, Plan C would have brought the United States under martial law, rounded up over ten thousand individuals connected to 'subversive' organizations, implemented a censorship board, and prepared the country for life after nuclear attack. There was no Plan A or B....Details of this program were distributed to each FBI field office. Over the following months and years, Plan C would be adjusted as drills and meetings found holes in the defensive strategy: Communications were more closely held, authority was apparently more dispersed, and certain segments of the government, such as the U.S. Attorneys, had trouble actually delineating who was responsible for what. Bureau employees were encouraged to prepare their families for the worst, but had to keep secret the more in-depth plans for what the government would do if war did break out. Families were given a phone number and city for where the relocated agency locations would be, but not the exact location.

Read more of this story at Slashdot.








Categories: Geek News

NVIDIA GTX 970 Specifications Corrected, Memory Pools Explained

SlashDot - Mon, 01/26/2015 - 3:57pm
Vigile writes Over the weekend NVIDIA sent out its first official response to the claims of hampered performance on the GTX 970 and a potential lack of access to 1/8th of the on-board memory. Today NVIDIA has clarified the situation again, this time with some important changes to the specifications of the GPU. First, the ROP count and L2 cache capacity of the GTX 970 were incorrectly reported at launch (last September). The GTX 970 has 52 ROPs and 1792 KB of L2 cache compared to the GTX 980 that has 64 ROPs and 2048 KB of L2 cache; previously both GPUs claimed to have identical specs. Because of this change, one of the 32-bit memory channels is accessed differently, forcing NVIDIA to create 3.5GB and 0.5GB pools of memory to improve overall performance for the majority of use cases. The smaller, 500MB pool operates at 1/7th the speed of the 3.5GB pool and thus will lower total graphics system performance by 4-6% when added into the memory system. That occurs when games request MORE than 3.5GB of memory allocation though, which happens only in extreme cases and combinations of resolution and anti-aliasing. Still, the jury is out on whether NVIDIA has answered enough questions to temper the fire from consumers.

Read more of this story at Slashdot.








Categories: Geek News

Virgin Galactic Dumps Scaled Composites For Spaceship Two

SlashDot - Mon, 01/26/2015 - 3:13pm
PvtVoid writes Virgin Galactic, following an aggressive schedule to build a replacement for the Spaceship Two which crashed in October, is doing so without partner Scaled Composites, according to the Los Angeles Times. Kevin Mickey, the president of Scaled Composites, confirmed this week that his company would no longer be involved in testing. He said Scaled would still work as a consultant to Virgin Galactic.

Read more of this story at Slashdot.








Categories: Geek News

Modular Smartphones Could Be Reused As Computer Clusters

SlashDot - Mon, 01/26/2015 - 2:29pm
itwbennett writes The promise of modular smartphones like Google's Project Ara is that buyers will be able to upgrade components at will — and now Finnish company Circular Devices has come up with a use for discarded computing modules, which they're calling Puzzlecluster. Drawings of the Puzzlecluster architecture show a chassis with slots for the reused modules, which can then be interconnected with others to create the cluster. Just one unit could also be used as a desktop computer."

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Categories: Geek News

"Once In a Lifetime" Asteroid Sighting Monday Night

SlashDot - Mon, 01/26/2015 - 1:47pm
An anonymous reader writes Tonight, Asteroid 2004 BL86 will make a pass by the Earth at just 745,000 miles away. This should offer stargazers a great opportunity to see the half-kilometer space rock. CNN has some tips on the best method and time to look. From the article: "The best chance for viewing will be from 8 p.m. ET Monday to 1 a.m. ET Tuesday. Asteroid 2004 BL86 is large, and it will brighten, but nonetheless will not be observable with the naked eye. Some astronomy websites say a pair of binoculars could do the trick, but Sky & Telescope recommends at least a 3- or 4-inch diameter telescope. 'One good technique for fast-movers like 2004 BL86 is to identify and lock onto a star along its path,' Sky & Telescope senior editor Kelly Beatty says. 'Then just watch at the time that the asteroid is predicted to pass by that particular star.'"

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Categories: Geek News

Germany Plans Highway Test Track For Self-Driving Cars

SlashDot - Mon, 01/26/2015 - 1:04pm
An anonymous reader writes with news about a new project to test autonomous vehicles in Germany. "The German government wants to convert part of the A9 Autobahn in Bavaria into a test-field for advanced car technology. The project is key to ensuring the country's 'digital sovereignty,' according to its transport minister. The track, part of the 'Digitales Testfeld Autobahn' project, would be launched this year, Alexander Dobrindt said on Monday in an interview (in German) with the Frankfurter Allgemeine Zeitung newspaper. The plan involves equipping the road with infrastructure to allow cars to communicate with each other and the road's own sensors to provide necessary data on traffic. 'Cars with assisted driving and later fully-automated cars will be able to drive there,' Dobrindt said. Germany, a major European car producer, wants to have robotic car technology that's not dependent on foreign companies, the minister said. Domestic producers 'won't rely on Google' he stressed."

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Categories: Geek News

Windows 10: Charms Bar Removed, No Start Screen For Desktops

SlashDot - Mon, 01/26/2015 - 12:19pm
jones_supa writes Late last week, Microsoft pushed out a new build (9926) of Windows 10 to those of you who are running the Technical Preview. The latest version comes with many new features, some easily accessible, others bubbling under, but two big changes are now certain: the Charms bar is dead, and Start Screen for large devices is no more. Replacing the Charms bar is the Action Center, which has many of the same shortcuts as the Charms bar, but also has a plethora of other information too. Notifications are now bundled into the Action Center and the shortcuts to individual settings are still easily accessible from this window. The Start Screen is no longer present for desktop users, the options for opening it are gone. Continuum is the future, and it has taken over what the Start Screen initiated with Windows 8.

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Categories: Geek News

Scientists Determine New Way To Untangle Proteins By Unboiling an Egg

SlashDot - Mon, 01/26/2015 - 11:38am
An anonymous reader sends word of this biotech breakthrough. "Univ. of California, Irvine (UC Irvine) and Australian chemists have figured out how to unboil egg whites—an innovation that could dramatically reduce costs for cancer treatments, food production and other segments of the $160 billion global biotechnology industry, according to findings published in ChemBioChem. 'Yes, we have invented a way to unboil a hen egg,' said Gregory Weiss, UCI professor of chemistry and molecular biology & biochemistry. 'In our paper, we describe a device for pulling apart tangled proteins and allowing them to refold. We start with egg whites boiled for 20 min at 90 C and return a key protein in the egg to working order.'"

Read more of this story at Slashdot.








Categories: Geek News

Google Explains Why WebView Vulnerability Will Go Unpatched On Android 4.3

SlashDot - Mon, 01/26/2015 - 10:56am
MojoKid writes If you're running Android 4.3 or earlier, you're pretty much out of luck when it comes to a baked-in defense against a WebView vulnerability that was discovered earlier this month by security analyst Tod Beardsley. The vulnerability leaves millions of users open to attack from hackers that choose to exploit the security hole. WebView is a core component of the Android operating system that renders web pages. The good news is that the version of WebView included in Android 4.4 KitKat and Android 5.0 Lollipop is based on Chromium and is not affected by the vulnerability. The bad news is that those running Android 4.3 and earlier are wide open, which means that 60 percent of Android users (or nearly one billion customers) are affected. What's most interesting is that Google has no trouble tossing grenades at the feet of Microsoft and Apple courtesy of its Project Zero program, but doesn't seem to have the resources to fix a vulnerability that affects a substantial portion of the Android user base.

Read more of this story at Slashdot.








Categories: Geek News

Inside Ford's New Silicon Valley Lab

SlashDot - Mon, 01/26/2015 - 10:14am
An anonymous reader writes Engadget takes a look at Ford's new Research and Innovation Center located in Palo Alto. The company hopes to use the new facility to speed the development of projects such as autonomous cars and better natural voice recognition. From the article: "This isn't Ford's first dance with the Valley — it actually started its courtship several years ago when it opened its inaugural Silicon Valley office in 2012. The new center, however, is a much bigger effort, with someone new at the helm. That person is Dragos Maciuca, a former Apple engineer with significant experience in consumer electronics, semiconductors, aerospace and automotive tech. Ford also hopes to build a team of 125 professionals under Maciuca, which would make the company one of the largest dedicated automotive research teams in the Valley."

Read more of this story at Slashdot.








Categories: Geek News
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